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- Commodore Enhanced Product Line and Significantly Reduces List Prices
-
- June 1, 1992 -- Commodore Business Machines, Inc. today announced it has
- significantly reduced the U.S. Manufacturers Suggested Retail Price on
- selected models of its Amiga (tm) series multimedia computers by up to 25%.
- In addition, the company introduced several new system configurations and the
- new A2386SX Bridgeboard (tm), which enables the Amiga 2000 and 3000 series
- computers to run MS-DOS (tm) compatible software.
-
- Commodore announced special promotional pricing to its dealers in March. The
- success of this promotional effort resulted in the company's decision to
- permanently adopt the lower prices, establishing new dealer and Manufacturers
- Suggested Retail Pricing (MSRP). One example of the substantial price
- reductions is the Amiga 2000 with 1084S color monitor, previously available
- at an MSRP of $1986. Its new MSRP is $1539, representing a 23% reduction.
-
- The pricing moves are also part of Commodore's aggressive multimedia marketing
- campaign. This campaign is focused on the professional multimedia user
- involved in videographics, dynamic presentations, interactive training or
- point-of-information kiosks. According to Commodore Vice President of
- Professional Sales Geoffrey Stilley, "We have long been recognized as a price
- performance leader in the multimedia marketplace and these new systems
- configurations and prices will keep us at the forefront. We believe the Amiga
- offers the most comprehensive and affordable solutions addressing the
- demanding needs of the multimedia professional.
-
- One new system configuration specifically aimed at the video professional is
- an Amiga 2000-based system with at 100MB hard drive, Motorola (tm) 68030
- processor, 5MB of RAM and a 1084S monitor with an MSRP of $2699. In addition,
- the user can purchase the same system with an A3070 tape drive allowing for
- magnetic tape storage of 150MB of information at an MSRP of $3159.
-
- Two additional configurations available through September 30, 1992 are an
- Amiga 3000-25/50 with a 50MB hard drive, 2MB of RAM and the new 20mHz
- A2386 Bridgeboard for an MSRP of $3399, and an Amiga 3000T-25/200 multimedia
- workstation with a 200MB hard drive, 5MB of RAM and a 1950 or 1960 VGA
- color monitor for an MSRP of $4499. Commodore Director of Business Marketing
- David Archambault stated, "The A3000-25/50 with the new Bridgeboard is
- targeted at the multimedia professional who requires the video, audio and
- animation capabilities of the Amiga, as well as the ability to run and
- communicate with an MS-DOS environment. Also, the A3000T-25/200 is ideal for
- the multimedia applications developer who requires lots of expandability and
- processing power at an affordable price."
-
- Commodore's 386SX bridgeboard gives an Amiga system MS-DOS compatibility by
- allowing PC application software to run within a window under AmigaDOS(tm).
- MS-DOS files can be transferred back and forth between Amiga disks and MS-DOS
- disks, giving users the capabilities of an Amiga and MS-DOS compatibility in
- one computer for one low price. The new 386SX bridgeboard is accompanied by
- MS-DOS 5.0 software and can be used with all Amiga 2000 and 3000 series
- computers. It has a processor clock speed of 20 MHz and will support a
- maximum of two floppy drives while sharing a hard drive with the Amiga side.
-